NIRAE INK

Branding project for a tattoo artist Nirae in South Korea.

Nirae is a tattoo artist with beautiful feminine line designs that are mostly targeted towards female clientele but not exclusive to. I have created visuals that effectively communicate the elegance and artistry of the tattooist while reflecting their unique style and personality.
Simple yet memorable brand name was created from the artists original full name with addition of the word "ink" to represent the artists specialty and distinctive logo design was inspired by reversed ink droplet.